• US$490

• 175 designs

• 52 designers

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Logo Design Brief

I am a seasoned and ASID accredited residential interior designer and construction/renovation project manager for 25 years based on the East Coast, US. I have long-term relationships with many of my clients and design-renovate their homes during various phases of their lives. I have been a primarily referral-based business that has grown to the point that I need to expand the business and staff. However, I want to rebrand and reorganize the company and my resources to a more tailored clientele. I will begin with the logo & business card & note card design. If someone can create the right new brand name, I will consider it paired with a DBA. Houzz.com has been an excellent marketing platform that is easy to update with my client projects and has increased our client base. We have a long list of projects that need to be photographed and that will happen in 2022.
I have been represented as Dulce Feito-Daly Interior Design, LLC with the tagline “Interior Design - Project Management - Consulting”. Successful designers typically are known more so by their name and the reputation that they have built over the years. I started out as Interior Motives Design then had a brick & mortar store called Haven, All the Comforts of Home for several years but did not like the “retail” environment. I am aware that I have a difficult (Cuban/Irish) name from which to create a logo. I love so much about US designer Sandra Funk of House of Funk & creator of The Interior Design Standard. Sandra Funk’s logo, website, and social media best represent the look and feel I want to achieve but tailored as described below. My new tag line needs to incorporate “An Interior, Project Management, & Build-Renovate design firm”.
The focus of our design firm is rooted in authenticity & holistic interior design reflective in our client’s identity, the need for function and livability, and comfort that creates a true sense of home. I am a problem solver who transforms physical spaces into a soulful experience through architectural materials, textures, use of color, lighting, stylish yet restful furnishings, and meaningful accents. I specialize in kitchen and bathroom renovations and tile design but design every aspect of a home inside and out. I do NOT want any type of household product images like a piece of furniture, tile, or a symbol of a house in my logo or marketing materials.
My current logo (which I was never happy with the design) and website are years old and no longer reflect my professional style and how the industry has changed. I want a clean but edgy logo that is sophisticated but not snobby that will not put off potential clients. My new brand should represent me as an established design professional who is known for their design expertise, industry resources, and dedicated renovation “team” (general contractors, vendors, etc.). My brand’s personality should also be warm and a bit playful resulting in potential clients feeling comfortable wanting to connect with me. My firm is set apart from most other designers due to the value added expertise and services. Most designers are not construction project managers who are there to represent the client’s best interests from the project’s inception to completion. Our target clientele is financially mid and upper-class. I am open to working with the following logo colors: various jewel tones, black, silver, and rose gold, None are a must but I don't like bright yellow, orange and light green,.

Logo Text

This is the challenge. I need a logo created as per my task description with the tag line. You are not limited to using my full name. I don't want anything like my old logo (uploaded the file).

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