• US$150

• 71 designs

• 34 designers

---

Logo Design Brief

Company description:
This is a boutique coaching/consulting firm specializing in college essay development, writing, and editing. We also provide assistance with answering supplemental application questions and writing scholarship essays. Other writing coaching services include a college-level writing prep course (like, pre-English 101), help with resumes, cover letters, professional bios, even dating profiles! General proofreading and editing services for companies and individual projects are also available.

It is important to note that we DO NOT write for our clients. We view our role as partners and coaches, first helping students identify compelling moments in their lives and unique aspects of their personalities. Then, we guide them to find the write structure and so they can share their stories in their own voice.

Target audience:
Parents of students applying to American universities. My prospective clients are people who value education and want the best possible options for their children; they are often people who have already invested significant time and money into resources for their children: private schools, extracurricular activities, travel, lots of college visits, etc. Pricing for these services is competitive, so logos that convey exclusivity, eliteness, and getting into "a-list" (top tier) schools, is a key.

Potential keywords/inspiration ideas:
unlock, untangle, arrow, door, access, elite, exclusive, velvet rope, red carpet, challenge, movement, discovery, secret, admission, status, voice, thoughts, potential, harness, and coach.

Please avoid: No pencils, typewriters, owls, quills and ink, or other education cliches. While this company is mostly focused on college applications, we do other work as well. We don't want anything that pigeonholes us into JUST education.

Design requests:
- Open to all colors
-Please no hipster/rustic logos (like here: https://yourlogoisnothardcore.tumblr.com/)
- Please no comic sans or similarly childish fonts

Similar businesses: https://www.collegeessaymentor.com/, https://www.collegeessayadvisors.com/, https://ivyandquill.com/

Target Market(s)

Wealthy parents of university applicants

Industry/Entity Type

Communications/Writing

Logo Text

A-List Writing

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Should not have

• No pencils, typewriters, owls, quills and ink, or other education cliches. No comic sans or childish fonts.