Ashford Lakes Apartments - Logo Redesign

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This customer received 177 logo designs from 83 designers. They chose this logo design from Andrés Sebastián as the winning design.
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Logo Design Brief
Ashford Lakes Apartments is located in Houston, TX, USA. The previous logo utilized a logo mark that was specific to a corporate brand. It was not a brand specific to this property/business. We would like to create a new look/feel for this property that fits its local market, environment, and community. Designer should expect final design to include a full color version as well as a black version and a white version.
Target Market(s)
Professionals and families seeking home in a tech corridor with access to walkable shopping, entertainment and mass transit
Industry/Entity Type
Multifamily apartment homes.
Logo Text
Ashford Lakes and/or Ashford Lakes Apartments
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clearly legible text indicating the property name Ashford Lakes. Often use these logos for embroidery on shirts or printed on welcome mats and signage. Necessary to have full color, black, and white versions.
Nice to have
- Property is located in an area surrounded by Live Oak trees and includes a small lake with a boardwalk and covered sitting area over the water. Would like to graphically represent water and oak trees. An idea has been attached. We don't necessarily want a "crest" style logo, but this will indicate a preference.
Should not have
- Urban cityscapes, visual depictions of Texas (state or star).