Create a logo for a premium vacation rental company

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This customer received 164 logo designs from 63 designers. They chose this logo design from MASH Std as the winning design.
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Logo Design Brief
Summit Cabin Rentals in Pigeon Forge, Tennessee is looking for a new logo to replace our current one. We want to encompass the theme of Traveling/Vacationing in the Smoky Mountains. We want the logo to be simple and use one color. We are located on the edge of the Great Smoky Mountain National Park. Our main target demographic is families looking to vacation in a cabin in East Tennessee. We want our logo to stand out and be different than the rest of the competition but also be simple/modern.
Final deliverables should be a logo in JPG/PNG/AI format.
Logo should be able to be used on the website and easily used for embroidery.
Target Market(s)
Families vacationing in the Smoky Mountains of East Tennessee
Logo Text
Summit Cabin Rentals
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Lots of colors and busy design