Logo design for a digital transformation company
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This customer received 132 logo designs from 67 designers. They chose this logo design from ds | designstructure as the winning design.
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Logo Design Brief
We help small businesses ditch pen and paper for clever software and technology to streamline operations, reduce costs and help get things done quicker.
We work with train companies, building companies and retail businesses on getting systems talking to each other so everyone can stay in the loop.
Digital Thing is the name of our company and we're based in London.
I'm happy for the logo to feature more than one colour based on the pallet selected. The screenshot attached gives a feel for the type of font and colours. Using purple is a bonus.
I really like the colours and feel of this energy company. Please use this as a guide for pallet and look and feel https://octopus.energy
Please don't spell Digital Thing in all capitals, it's not the look I'm looking for.
Target Market(s)
Small business with IT and tech challenges
Industry/Entity Type
Technology
Logo Text
Digital Thing
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A sans serif font, slightly rounded, modern - consider Poppins, Comfortaa, Graphik as examples
Should not have
- Absolutely no pre-made icons bought from other icon websites. No Serif fonts (such as Times New Roman).