New logo for a proactive business advisory firm

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This customer received 144 logo designs from 70 designers. They chose this logo design from Ali Murtaza Qazi as the winning design.
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Logo Design Brief
We are looking for a logo that is creative and bold that will differ us from the normal accounting, tax, business advisory and e-commerce.
The style of logo we are looking for is an abstract representing of accounting, tax, business advisory and e-commerce.
The logo must be edgy and stand out in design and colour. Please avoid generic fonts.
We are looking for bold colours and style.
Target Market(s)
Predominantly business and high net worth individuals
Industry/Entity Type
Bookkeeping, Accounting, Tax, Business Advisory, Corporate Formations, e-Commerce solutions
Logo Text
Waycorp Advisors
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be edgy, vibrant colours
Nice to have
- Something creative that stands out from other competitors (eg accountants, bookkeepers, business advisors)
Should not have
- Boring or generic fonts