JAR LABEL FOR GUMMIES
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This customer received 47 packaging designs from 21 designers. They chose this packaging design from RenCan as the winning design.
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Packaging Design Brief
I need a design of a label for jar with Gummy candies:
- label size: 21.5 cm length, 5.4 cm height with rounded angles. The size of the label is in attached.
-The label must include the name of the product CAND'E VITAMIN D, as the second word (VITAMIN D) may be situated under the name CAND'E or slighly down on the right.
-The shape of the gummies is hearts, so the label must include an illustration of 1 or 2 hearts.
-From the text in attached the information in green should be in the center, that is visible at the front of the label.
-The logo of the Company - NTP is also in attached and there is no need to be in front. The rest of the information of the label must be situated on the right and left side of the center part.
-A white, empty space with dimesnions around 5 cm long and 1 sm height should be left on the back, so the recycle icons will be inserted later on.
-The destination of the products is kids and adults.
-The jar is transparent with aluminium cap - gold or silver color.
We are looking for a playful of stylish design of the label. The product will be sold mostly in pharmacies, where there is huge competition, so it has to capture the attention. We would like to highlight the NO COLOURS, NATURAL FLAVOURS writing and 36 PECTING GUMMY CANDIES as well. The product will have different variations so it will be appreciated if the design is provided in few colors – if possible strong colors.
In attched I am providing:
- bar code
- logo of the company - NTP
- the dimensions of the label
- the text for the label.
- photo of the jar for the label
Target Market(s)
Kids and adults
Industry/Entity Type
NUTRACEUTICAL
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- HEART DESIGN, NICE ACTIVE COLOURS