Logo modernization of company finance sector

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This customer received 106 logo designs from 68 designers. They chose this logo design from GLDesigns as the winning design.
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Logo Design Brief
We are looking to modernize our logo. We operate in the finance sector by financing the equipment needs of companies of all sizes with leasing products. Current website www.industry-capital.com The finance sector has a too austere image and we want to give a more dynamic and digital image to our logo without falling into the general public or too "fun". We want to keep the current blue color as well as the rose window but it can be modified at will (shape, location, size ...).
Target Market(s)
Businesses of all sizes
Industry/Entity Type
Finance
Logo Text
INDUSTRY CAPITAL
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The reminder of our current rosette even if it can be modified at will.
Should not have
- Too fun a proposal intended for the general public.