• US$300

• 56 designs

• 15 designers

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Logo Design Brief

We are starting an organization (LonelyinaCrowd.org) which focuses on helping middle age elementary kids who suffer from loneliness, shyness, bullying and depression. Increased social isolation from the pandemic, numerous virtual settings and the addictive nature of social media is causing lowered self esteem and feelings of isolation. The organization also aims to connect teens with middle age elementary kids who have suffered from feelings of depression and loneliness themselves, giving them a chance to act as leaders in the community, boosting their self-esteem and helping younger kids understand that things are not always as they seem. It’s a chance for both younger generations to empathize with each other and grow stronger together, knowing their full worth and advocating for the “cool factor” in values such as basic kindness, compassion and integrity. There will be two websites : 1) LonelyinaCrowd.org which will be the site for the non for profit organization and 2) LonelyinaCrowd.store which is intended to be a commerce online store where all proceeds from sold merchandise (t-shirts, hats, notebooks, cups) will be used to support the non-for profit. Context - This organization is the request of my older ten year old son who has suffered from shyness and anxiety in making friends his entire life. I am a divorced mom of two boys (ages 8 and 10) and we have always been helped my many in our community; I know very well it takes a village in life and it’s our time to start doing something about what we see in our communities. Middle age kids are getting depressed; they are increasingly addicted to electronic devices and influenced by social media, and they are getting bullied in school with constant comparisons. There are many kids who suffer from loneliness and anxiety to have a voice for fear of getting bullied. Comparably there are many families with teens who are suffering from loneliness and feelings of being an outcast. I believe if you connect these two generations you can actively build unification via empathy and start building younger generations who learn how to gather their self worth from within. The non for profit organization will focus on healing circles for kids who have been bullied; strategies for how to improve shyness and “breaking into a conversation”; making kindness cool again; teens sharing with middle age kids of the “I wish I had known”; and how to use social media in a healthy, positive way. I need a COOL logo to represent “Lonely in a Crowd” because in your life, everyone has truly felt that - lonely in a crowd. I need a new logo which will appeal to middle age kids and teens alike. I will be using this logo to sell commerce (on the LonelyinaCrowd.store) and for the not for profit organization (LonelyinaCrowd.org). I also will be needing a social media kit since I understand these outlets are how to reach kids, however I want to use it to publicize community service events; healing circles; speakers; athletic and academic learning circles; speakers on bullying. For the logo, I want the “Lonely in a Crowd” to be the main Logo and it will be the main name of the not for profit and ALSO then have the url for ‘LonelyinaCrowd.org’ underneath or somewhere by the logo. I will attach an example of where a logo I like also has the url accessible around the logo. Thank you so much!!

Target Market(s)

Middle school kids (grades 3rd through 5th) talking with teens (freshman-seniors in high school)

Industry/Entity Type

Non-for-profit and Commerce for non-profit. There will be two websites “LonelyinaCrowd.org” which is the actual non profit organization and another site which will sell commerce “LonelyinaCrowd.store” where the proceeds will go to support the non-profit.

Logo Text

Lonely in a Crowd Organization (please somehow make ‘Organization’ word less prominent in logo. Or I am open to ideas!!!

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must have a cool factor, appealing to both middle school kids (3rd to 5th school age) to teenagers. I am starting with the middle school age because I feel these values need to be learned sooner rather than later. Middle school aged kids are also starting to get heavily involved by social media. They can be guided in the right way to get the “real talk” from teens. Kids talking to kids about self esteem and how your sense of self comes from within and not determined by others.

Nice to have

• The logo should have a unisex, more modern look since we’re trying to appeal to kids and make them feel like it’s cool and okay to talk about your feelings. Also,

Should not have

• Should not look dull and boring :)

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