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Création d'un logo engagé pour une plateforme de don à projets à fort impact
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This customer received 37 logo designs from 20 designers. They chose this logo design from Sujit Banerjee as the winning design.
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€110
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37 designs
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20 designers
Logo Design Brief
Nom : CaptainCause
Nous lançons CaptainCause, une plateforme de soutien citoyen en direction de projets responsables.
Pourquoi CaptainCause ? Captain renvoie à l'action et la cause renvoie à la responsabilité en face des causes à impact environnemental et social que nous souhaitons soutenir.
Activité :
> C'est une plateforme de financement de solutions à impact social ou environnemental positif. Notre concept suit un mécanisme original : les entreprises libèrent des fonds, puis leurs parties prenantes (employés, partenaires, clients) décident à quels projets les aiguiller, en votant sur la plateforme parmi une présélection de projets.
> Notre plateforme offre 3 bénéfices majeurs : financer des projets responsables, impliquer les citoyens dans la transition, renforcer la relation entre une entreprise et ses parties prenantes / sa communauté de clients
> Notre ambition : devenir la plateforme de référence des projets à impact positif.
Valeurs :
> Impact positif : responsabilité, engagement
> Implication citoyenne.
> Confiance, expertise.
Style / Tone of voice / Personnalité :
> un partenaire sympa et rassurant, moderne et dynamique
> un acteur pragmatique, direct et engagé : on est orientés par l’impact social et environnemental, dans un contexte d’urgence.
Special Requests :
> visible de loin et en petit
> qui tienne dans un carré
> qui soit reconnaissable en noir et blanc.
> ... pas de contraintes majeures laissez libre court à votre imagination !
Updates
REQUEST FOR PROPOSAL : LOGO FOR CAPTAINCAUSE
Name: CaptainCause
We are launching CaptainCause, a citizen support platform for responsible projects.
Why CaptainCause ? Because Captain is for Action, and Cause is for the responsible social / environmental projects we want to support.
Activity :
> CaptainCause is a platform for financing solutions with a positive social or environmental impact. Our concept follows an original mechanism: companies release funds, then their stakeholders (employees, partners, customers) decide which projects to give to, by voting on the platform among a pre-selection of projects.
> Our platform offers 3 major benefits: financing responsible projects, involving citizens in the transition, strengthening the relationship between a company and its stakeholders/customer community
> Our ambition: to become the reference platform for positive impact projects.
Values :
> Positive impact: responsibility, commitment
Positive impact: responsibility, commitment > Citizen involvement.
> Trust, expertise.
Style / Tone of voice / Personality :
> a friendly and reassuring partner, modern and dynamic
> a pragmatic, direct and committed actor: we are oriented by the social and environmental impact, in an emergency context.
Special Requests :
> A logo visible from a distance and in small ;
> A logo that fits in a square ;
> A logo that is recognizable in black and white.
> ... but no big creative constraints, please use your imagination!
Added Tuesday, October 19, 2021
Target Market(s)
Les entreprises et le grand public
Industry/Entity Type
industrie du don, du climat et de l'environnement, du social
Logo Text
Cause
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Éviter les contresens : “cause” au sens de “bavarde” ou au sens de “provoque”