• US$150

• 54 designs

• 30 designers

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Logo Design Brief

We need a logo design for a soon to be built industrial park (https://www.investopedia.com/terms/i/industrial-park.asp) which will total over 1 million square feet of commercial space across 3 buildings in Bloomingdale, Georgia. The logo will be used in marketing for print, web and signage.

The industrial park will be named "LOGISTICS 16" so that we reference its close proximity to Interstate 16 (less than 1.5 miles from the park)to make it clear where the park is located, and "LOGISTICS" to ensure the general public knows that this is a physical location where the flow of things (goods - mattresses, rugs, car parts, think Amazon) between the point of origin and the point of consumption is managed to meet the requirements of customers or corporations. Nothing is built in this facility, it is a point along a route from a port/airport that is convenient to consumers so that expedited delivery can occur.

While not necessary or a requirement, it was suggested to explore having "LOGISTICS" be all capitalized, and perhaps that the "1" in the "16" be an arrow or directional symbol to show people that this is related to transportation, commerce, etc.

The owner of the park is McCraney Property Company (https://www.mccraneyproperty.com/), an industrial real estate developer (commercial space, not residential - so no homes) and our design is very modern/sleek industrial buildings (Class A). Our industrial developments are located in the Southeastern part of the United States, and are meant to reflect more of a "retail" look than traditional industrial parks. We incorporate native landscaping and always three steel bars above the entryway, paying homage to the owner's three daughters (which you can see in an uploaded rendering of a different property).

Please make sure to use to appeal to the logistic tenants and be bold, innovative, contemporary and more on the masculine side.

The colors acceptable are as follows (RGB):
Green: R67, G149, B57
Green: R108, G179, B63
Grey: R155, G155, B155
Grey: 188, G190, B192
(possible option) Orange: R238, G133, B62

In addition, white, black and silver can be used along with any of the variations above.

Logo Text

LOGISTICS 16

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