• US$300

• 237 designs

• 48 designers

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Logo Design Brief

The name of the business is Holy Smokes! Authentic BBQ. We need a simple, yet elegant logo to that we will be able to use heavily to brand this new business. The logo must look good in black and inversed, The full color version should be three or less colors. The logo needs to convey our first-class, no short cuts approach to creating authentic bbq because this is what sets us apart from other bbq joints. Our process starts with prime grade meats, a live fire unassisted by propane or electric burners, cooked in a custom hand built offset smoker, and a combined 24 hour cooking process where the most important ingredient is the love and care we put into our food. The logo will be used on everything from signage, to apparel, to stationary, to billboards so it must be able to scale in size from tiny (the side of a pen) to huge (roadside billboard) all the while retaining its brand recognition.

Target Market(s)

People who love bbq and/or food trucks. Ages 25-55, able to spend $15-$20 per visit, looking for a unique dining experience.

Industry/Entity Type

Food service, food truck, bbq

Logo Text

Logo can be with or without text. If text is used, only "Holy Smokes!" has to be a part of the logo.

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Upscale feel. The logo must let the viewer know "this place serves real-deal bbq" and "its not going to be cheap in quality or price".

Nice to have

• UPDATED: we like the way flames look. Eye catching, unique,

Should not have

• UPDATED: no grills or utensils. No overly busy designs, nothing profane, or cheap looking

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