• US$150

• 65 designs

• 31 designers

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Logo Design Brief

We need a logo design for a soon to be built industrial park (https://www.investopedia.com/terms/i/industrial-park.asp) which will total 1 million square feet of commercial space in Rockhill, South Carolina. The park is located on Firetower Road and is less than one mile from Interstate 77. The logo will be used in marketing for print, web and signage.

The industrial park will be named "Firetower 77 Logistics" so that we use "Firetower" from the road it is off of to make it clear where the park is located, "77" to indicate that it is close (less than a mile from Interstate 77), and "Logistics" to ensure the general public knows that this is a physical location where the flow of things (goods - mattresses, rugs, car parts, think Amazon) between the point of origin and the point of consumption is managed to meet the requirements of customers or corporations. Nothing is built in this facility, it is a point along a route from a port/airport that is convenient to consumers so that expedited delivery can occur.

Additionally, there was a suggestion from the owner that perhaps we incorporate the "77" into a street / interstate, perhaps having the lines from the middle of a road go between the numbers, and possibly the second "7" be a little higher. This is not a requirement, just a suggestion.

McCraney Property Company (https://www.mccraneyproperty.com/) is an industrial real estate developer (commercial space, not residential - so no homes) and our design is very modern/sleek industrial buildings (Class A). Our industrial developments are located in the Southeastern part of the United States, and are meant to reflect more of a "retail" look than traditional industrial parks. We incorporate native landscaping and always three steel bars above the entryway, paying homage to the owner's three daughters (which you can see in the site plan - noted in next sentence).

Uploaded is a site plan for the park as well as other logos that have been used on other parks for this company.

Please make sure to use to appeal to the logistic tenants and be bold, innovative, contemporary and more on the masculine side.

The colors acceptable are as follows (RGB):
Green: R67, G149, B57
Green: R108, G179, B63
Grey: R155, G155, B155
Grey: 188, G190, B192
(possible option) Orange: R238, G133, B62

In addition, white, black and silver can be used along with any of the variations above.

Logo Text

Firetower 77 Logistics

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Files

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