Logo design for DECKT - inspiring deck, jacuzzi & lighting design

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This customer received 56 logo designs from 23 designers. They chose this logo design from ds | designstructure as the winning design.
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Who are we:
We are a UK based company that specialises in designing and constructing luxury outdoor Deck / Jacuzzi / Pergola / Lighting areas.
What do we need:
We need a logo design - to be used on our website, stationary, business cards, brochures etc. and embroidered on shirts. Preference is for a slick, uncomplicated design.
What is our target market:
Our target market are homeowners who want a bit of luxury in life - they will own properties that are worth £500k-£2mill, and they will be looking to invest in the property for the benefit of themselves and their family, or in order to increase the wow factor of their property for a sale.
More info:
Our decking solutions create holiday destinations out of people's homes, making outdoor living and relaxing much more enjoyable and creating awesome entertaining areas. We use the best materials available, and we deliver a precise service - the brand therefore needs to portray high levels of professionalism and trust.
Target Market(s)
Wealthy home owners who want luxury in their gardens
Industry/Entity Type
Building, Outside living
Logo Text
DECKT
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple, strong and professional, 'designer feel' logo.
Should not have
- Over complicated designs are not wanted