• A$250

• 119 designs

• 45 designers

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Logo Design Brief

Brand Logo for Australian Consultancy Business
Brief for logo design
Brand name Pulse Payroll
Strap Line Payroll Passionate People
What Is It?
Pulse payroll is an Australian based consultancy which provides advice to businesses about the best practice systems and processes to ensure the company’s electronic payroll system is
• Paying employees the exact amount they have earned based on hours worked and additional payments related to overtime, leave loadings, superannuation etc
• Being compliant with all the government regulations around worker’s entitlements
Why is it called ‘Pulse’?
We believe that the payroll system is like the heartbeat of an organisation. Any errors made can prove fatal for a business because those errors can lead to negative consequences like
• Employee resentment, distrust, diminished loyalty
• Client disruption as they observe poor values or systems are tolerated at the company
• Legal issues and regulation breaches can result in severe penalties
• Negative press damages their brand
So like a heart, it needs to be regularly checked for any signs of disease, blockages etc so changes can be made to prevent failure. Pulse Payroll has the expertise, experience and tools to run a diagnostic test on a company’s payroll system for early detection of potential problems. Pulse can recommend remedial action and get the health of payroll back on track. As with a heart the first action of a doctor is to feel the patient’s pulse to detect any irregularities.
N.B. We believe that logos which use the heart as a symbol run the risk of being related to romance or a heart related charity. We are not ruling this out but just want to raise that concern for designers as we are dealing with a serious topic and want a professional corporate feel. Using something like a cardiac monitor graph showing the regularity and strength of each beat may be a more fruitful creative territory, but we will leave your options open.
PLEASE NOTE : Judging criteria , the logo MUST look;
• Professional
• Trustworthy
• Ethical
• Confident
• Responsible
• Approachable
• MUST BE AN ORIGINAL LOGO !!!!

Target Market(s)

Chief Financial Officers, HR Directors (CIO's)

Industry/Entity Type

Finance

Logo Text

Pulse Payroll

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• SEE ATTACHED DETAILED BRIEF the company name which is Pulse Payroll, the strapline or slogan which is payroll passionate people, and a graphic design symbol that reflects the business name Pulse Payroll

Nice to have

• the logo to work well with symbol above or beside brand name, and equally well on white background or reversed out of colour or black background

Should not have

• cartoonish graphics, or freehand type styles