• US$550

• 240 designs

• 68 designers

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Logo Design Brief

UPDATED BRIEF:

We now have a clear idea of what we want and don't want in a logo.

We're looking for a logo featuring a paw, that looks like our cat's unique paw (toe pads are all black, except for one pink, check the attached picture), plus the logo text 'Shrimp toys'.
The paw doesn't necessarily have to physically look like our cat's paws. But the colors have to be black and pink.
We only want 2 colors, black and pink (don't have a particular shade in mind). We also want a white background.
We DON'T want any animals (cat, dog, shrimp...etc) in the logo.
We want the paw + the logo text (of course that doesn't mean that there's no room for creativity).
We want to keep our options open. Because of that, we DO NOT want a heavy emphasis on the word 'toys'. Just in case we decided to offer things other than toys, such as pet food or pet sitting services. In that case, it will be easy for us to omit the word Toys from the logo.
The font has to be clear. No cursive fonts please.

Here's a little info about the company:

The whole idea behind the company is our cat. Her name is Shrimp.
The reason we named her that, is because when she sleeps, she looks like a shrimp. And she's also small-built and tiny. She'll have her own YouTube channel featuring videos of her.
If her videos go viral (plus we're planning on selling our products worldwide), and we pick your design, you'll have a great addition to your portfolio :)
Our website will feature videos and pictures of her. We'll be selling cat and dog toys and accessories on our website.

We've uploaded pix of Shrimp, for inspiration!

Feel free to ask any questions.

Target Market(s)

Cat and dog owners

Industry/Entity Type

Pet

Logo Text

Shrimp toys

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the black and pink paw is a must. take a look at the attached picture of our cat's paw.

Should not have

• -The word "Toys" should NOT be emphasized. We want the word "Toys" to be exchangeable. Kind of like the company Virgin. They have many different words after Virgin. For example, Virgin Media, Virgin Atlantic...etc.
  
  -We don't want cursive fonts. It has to be easy to read.
  
  -We don't want any animals in the logo
  
  

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Files

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