• US$200

• 97 designs

• 22 designers

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Logo Design Brief

I currently am selling French Macarons at 2 cafes in the Seattle area and would like to open up my own retail business. French Macarons are a delicate pastries that is made with almond flour and meringue and comes in a variety of flavors. The cookies are then sandwiched and filled with buttercream, chocolate ganache, jams or custards. Some popular flavors Lavendar, Green Tea, Pistachio and Raspberry. I am looking for a stong brand, easily identifiable. I like a logo that clean, feminine, chic. The product overall is a luxury item similar to fine chocolates. I feel that the logo is one of the most important aspects of a business, this is how people identify you and relate to you initially. I would like to establish a memorable brand since no one really NEEDS macarons but a luxury treat for themselves. I would like to see more pastel colors similar to the cookies, lavendar, rose, or light blues work...I am not opposed to rich luxurious colors. For inspiration I would say a spa, gourmet chocolates or high end bakery is this type of business. Please keep in mind the cookie itself,it is very delicate, light in texture and the look is very Macaron. There is the top/bottom shell the feet of the cookie where the shell rises over and then the different fillings. I'd like a logo that will not look dated quickly, very fresh and invokes a feeling of light and luxury.

This is an article about Macarons.
http://www.nytimes.com/2011/11/02/dining/reviews/airy-macarons-nyc-review.html?_r=1

Laduree in Paris is the original Macaron bakery.

Tartette Macarons - I am not opposed to leaving the 's' off of the word Marcarons... can be Macaron if it adds to the look of the logo.


I have attached iphone photos of my product.

thanks so much for your help and I look forward to working with you!

Target Market(s)

Upmarket, assumption is female based clientele, will likely target weddings and showers, seasonal and holidays

Industry/Entity Type

Retail

Logo Text

Tartette Macarons

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• I would like to see what a logo would look like with the cookie being 3 dimensional to show the bottom cookie and the filling... also a strong text, not too italicized. I am curious if a bite in the cookie would look elegant or not i would assume not but am not sure, all in the designer. I would love too see different styles, 1 clean/modern/fresh, 2 elegant french classic 3 urban edgy 4 feminine, cute and colorful...

Should not have

• old fashion or too cutesy/childish.

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Files

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