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Jazz Club Logo - The Bassment
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This customer received 287 logo designs from 108 designers. They chose this logo design from shonecom as the winning design.
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C$650
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287 designs
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Logo Design Brief
The Bassment is a live jazz club in Saskatoon, Saskatchewan, Canada. It's a sexy, sophisticated, underground jazz club, dimly lit with a shining bar and stunning grand piano on stage. The club features live jazz acts from around Canada, as well as roots, soul, and other performances. The club is regarded as one of the finest jazz venues in the country, with a state of the art sound system, beautiful table settings and upscale food and drinks.
We need a logo that represents the classy sophistication of the club and embodies the core elements of live jazz - simplicity, elegance, energy, and spontaneity. We want to tap into a modern feel while still being recognizable to our existing audience.
We would prefer a black and white logo & text, or if accent colours are fitting, limited to one or two colours in addition to black and white.
The final design should be hip, modern and classy, while communicating that the club is a live music venue, representing our focus on jazz, and embodying our upscale clientele.
Updates
Thank you for all the great design submissions!
Added Monday, February 10, 2014
Project Deadline Extended
Reason: We love a lot of the designs we've received.
We will be taking the top few logos to focus groups to help us decide — as a result, we're extending our deadline by ten days.
Thanks again for all the wonderful designs you've submitted so far. We will be reaching out to the top designers to propose small changes to the final designs in the next few days.
Added Tuesday, February 18, 2014
Target Market(s)
Live music lovers, jazz fans, members of the arts community, high-income/well-educated patrons. Fans of a trendy, underground jazz club. Our existing clientele is relatively mature, but the logo should speak to a hip crowd as well as our established patrons.
Industry/Entity Type
Club
Logo Text
the bassment
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo text for 'the bassment' should be written with no capital letters.
Nice to have
- Logo could make reference a grand piano. Our grand piano is our centre piece, and we feature live piano nights. There is a lot of potential imagery in the piano: keys, strings, hands, the silhouette of the piano itself. Always aim for feelings of class, jazz, music, and a night club.
- Take note of how 'the bassment' is spelled - this isn't a typo. It is a deliberate play on words. If playing on this concept visually, you can tap into both the musical aspect (bass) or the underground location of the club.
- If possible, the mark portion and the text portion of the design should stand alone. I.e. we would like to use the text or the mark independently - this means the mark should embody the idea of 'the bassment' without necessarily relying the words.
- For the text, a modern sans-serif font is preferable.
Should not have
- Gaudy over use of colour, extremely complex designs or flair. Regal, overly pretentious marks or serif type faces are not desirable. Over-designed, imposing backgrounds are not desirable. The logo needs to work in black and white. Always err on the side of simplicity.