Create a Family Trust Logo That Will Be Used To Impact Millions of Live For the Next 500 Years

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This customer received 82 logo designs from 40 designers. They chose this logo design from Gerald Design 3 as the winning design.
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Logo Design Brief
We need a logo design for the emblem of a family trust. We are a family about building community, education and learning through real world and hands-on experience, leadership, and creating a personal legacy. We want this emblem to incorporate the capital letters "JM Davis", as both my wife and I have the same initials and we want this logo to be recognized as part of our legacy. We would like the logo to say "JM Davis Family Trust", with the letters "JM Davis" being able to stand on it's own as an independent logo if separated from the words "Family Trust". These same letters should have a bold look whether printed in color or black ink. We may use this universally for different applications, and want the letters "JM Davis" to be able to be recognized if printed or shown visually. We would love for this logo to incorporate the feel of higher education and prestigious ivy league level branding, and be unique and stand out. The color(s), if needed, should incorporate cranberry red, royal blue.
Industry/Entity Type
This is a family trust and we believe strongly in education, books and reading, hands on experience in the world, community service and charity work.
Logo Text
JM DAVIS Family Trust
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The words "JM Davis Family Trust", the letters "JM DAVIS" must be able to stand on their own as a logo, must have a feel of a higher education ivy league college
Nice to have
- Color of cranberry red; think Harvard, Montgomery Bell Academy in Nashville, TN, etc.
Should not have
- Any ivy leaves or scroll looks. Should not have a lion or other similar mark typically used to denote "royalty", etc.