• £210

• 102 designs

• 52 designers

---

Logo Design Brief

Task: We need a brand new logo for our latest Crypto Venture. The description of what we need has been included below.

Vision:
to be the world's most reliable and up to date crowd insights platform where fun, informative, knowledge thirst-quenching content is generated and released for everyone to enjoy.

Statement:
Curiosity didn't kill the cat. Lack of preparation did.

Website:
www.crowdtrendz.com

Principles:
1) Our content is built for the people.
2) We strive towards building a better social understanding and awareness through our collective answers.
3) We aim to seek the truth through the generation of facts and smart insights.
4) We value difference.
5) We embrace curiosity.
6) We encourage boldness and creativity.
7) We welcome change.
8) We are not afraid to ask the right questions.
9) We take calculated risks.
10) The whole is greater than the sum of the parts.

Future Model:
a) Every day our user base submits questions that they “want answers for” as well as the answers to be included and a small description as to why they want answers to that particular question.
b) These questions are screened, reviewed and classified by the admins.
c) Once posted, the users ask their friends and family to vote on those questions (minimum of 3 users)
d) If the submission achieves a given threshold of “thumbs up”, these questions are asked to those users who gave a thumbs up (minimum 30 thumbs up)

Branding experience:
The brand should convey lateral thinking, boldness, trends and continuity. Ideally, there should be a clear demarcation between "Crowd" and "trendz" as we will be using these words to augment the brand portfolio moving forward. That said, it should also look good in one single colour (monochrome/black).

In terms of colour preference: Black, Navy Blue, Gray or Red. I do not have a strong preference on this but if you need one go for Navy blue.

Logo Symbol:

The logo itself needs to reflect crowd thinking and interconnectedness. Whether a hive of humans or a constellation that makes another shape.

Other branding thoughts:

1. Ideally, it should lend itself well towards the crypto space. In particular, the receipt of Crypto Currency payments as well as the generation of insights.

2. The brand ecosystem that we will build around this will follow the original branding with the word "trendz" being replaced with the appropriate topic.

For example:
CrowdCrypto
CrowdRewards
CrowdCovid

3. The brand will be used in multiple locations (mostly all of them being digital), including:
a) Website
b) Blog
c) Online Surveys
d) Online Content
e) Youtube channel
f) Instagram page
g) Brick & Mortar Shop (TBD)

Target Market:
• Age: 18-40
• Gender: All genders
• Education: Bachelor, Master, PHD
• Family Lifestyle:
o Innovators
o Early adopters
o Affluent Achievers (1A, 1B)
 Lavish Lifestyle
 Executive Wealth
• Wealthy Countryside commuters
• Affluent Professionals
• Well off edge of towners

o Rising Prosperity (2D, 2E)
 City Sophisticates
• Townhouse Cosmopolitans
• Metropolitan professionals
 Career Climbers
• Career driven young families

https://acorn.caci.co.uk/downloads/Acorn-User-guide.pdf

Logo Text

CrowdTrendz

---

Files

Download all files - 0.1 MB