• US$160

• 79 designs

• 31 designers

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Logo Design Brief

Logo Design brief for Cooking After College
Purpose: To design a logo that communicates the fun nature of teaching cooking to young adults just out of college/school. The logo will be for all the digital marketing channels including YouTube, Facebook, Instagram, TikTok, LinkedIn and a website.
Brand: The brand Cooking After College is a video series that illustrates the basics of cooking for young people that have just moved into their own apartment, house, etc. and want to learn how to cook good, healthy food without having a lot of specialty ingredients. The series will include young people doing the prep and food preparation and the results in a fun, relaxed and forgiving environment. Outtakes and mistakes will be included to show how you can recover and what is important and what is not. The series will be:
• Approachable, Light
• Relatable
• Fun
• Include healthy food
• May include drink parings (alcoholic or non-alcoholic)
• Easy to cook the dish/meals
The brand logo will need to communicate the following in order:
1. Cooking
2. Beginner / Approachable
3. Young adults
4. Fun
Target: The target is for young adults, aged 21-30, who want to start to learn how to cook whole meals in a fun, approachable manner. It should reflect the value of cooking from scratch with real food.
Requirements
Logo will need to include the following
1. A logo with the words “Cooking After College” included.
2. A separate design file with just the copy as well as one with just the pictorial logo.
3. A favicon
4. A transparent, color and mono file of the logo

Target Market(s)

The target is for young adults, aged 21-30, who want to start to learn how to cook whole meals in a fun, approachable manner. It should reflect the value of cooking from scratch with real food.

Industry/Entity Type

Food, Cooking, Entertainment

Logo Text

Cooking After College

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo that fits within a FB and LinkedIn image and is readable. Logo will need to include the following 1. A logo with the words “Cooking After College” included. 2. A separate design file with just the copy as well as one with just the pictorial logo. 3. A favicon 4. A transparent, color and mono file of the logo

Nice to have

• Something that is easily put onto a T-Shirt and is recognizable

Should not have

• Complex, too many colors, chef's hat, small/very detailed elements, feminine/frilly look.

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Files