3D Boat Show Dealership display- Reimagine the entire space
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This customer received 7 3D designs from 4 designers. They chose this 3D design from phuho as the winning design.
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3D Design Brief
This year, boat dealerships have very low inventory. However, boat shows are moving forward. In the past, boat dealers typically would pack as many boats into their display space as possible. This year, they do not have a lot of boats. However, we need them to start to think like Auto Shows do and create an EXPERIENCE with the boats they have. Include a lounge, digital boards, interactive areas, learning areas. A dealership display could be 40'x60', 20'x20', or 100'x100'. They come in all sizes depending on how many boats they bring. I need someone to help me create digital mock ups for nice displays that have say 2 boats, 4 boats, 6 boats, 8 boats, and 10 boats. Help me to help the boat dealerships to use a large footprint, but fill it with more than just boats! It would help if you have ever been to an auto show or a boat show. At an Auto Show the dealers are not selling you a car... they are selling an EXPERIENCE! The experience of owning that car. This is what we need to get the boat dealers to start thinking. Here is a great article that just published today on the idea of making more of space at the boat shows:
https://www.tradeonlytoday.com/columns-blogs/to-show-or-not-to-show-the-million-dollar-question
I can include a typical show floor map. Also some inspirational pictures. I am happy to answer questions. The designer really needs to understand what we are looking for in this project.
I have attached a couple inspirational great display photos from a Mastercraft Display. Then some shots of a typical boat show display. Lastly, our map from the floor plan.
Updates
This project is for s 3D rendering of a show display. Not 2D.
Added Saturday, August 28, 2021
Industry/Entity Type
boating, trade show, consumer show
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 3D rendering of entire booth incorporating elements discussed in description
Should not have
- 2D mock up