• US$200

• 23 designs

• 17 designers

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Logo Design Brief

“College is Worth It” Logo Brief



College Is Worth It is an initiative driven by the Ardeo Education Foundation. CollegeIsWorthIt.org is dedicated to providing data-driven insights into the long-term value of higher education. Enjoy peace of mind knowing that our team of researchers and analysts are keeping up with the latest trends in higher education. We want you to have all the information necessary to make a financially responsible investment in your future.

The project promotes why college is worth it for the vast majority of college students, despite increasing cost and student loans. Most college graduates receive a large return on their college investment, in the form of significantly increased income and opportunities for the rest of their lives, compared to non-college graduates, as well as much lower unemployment rates. We believe college remains a great investment, for many students, and want to see every qualified student benefit from attending their preferred college, studying in their preferred major and pursuing their preferred career after graduation

Background/Foundation Description: The Ardeo Education Foundation is sponsored by Ardeo Education Solutions, a mission-driven company that partners with colleges and universities across the nation to overcome the fear of student loans by providing Loan Repayment Assistance Programs (LRAPs). We are passionate about the life-changing impact of higher education. We believe that education is a great equalizer of opportunity, paving the path to social mobility and financial freedom. With our LRAPs, more students attend their preferred college, pursue their passions on campus, and enjoy the freedom to find a career that resonates with their highest ambitions. We have created the Ardeo Education Foundation to promote the innovative idea of loan repayment assistance programs – and to defend the idea that college is still worth it, despite the rising cost and increasing burden of student loans.

Goals:

Create a logo for the foundation-driven initiative, “College Is Worth It.”

Emphasize the life-changing value of higher education. College is worth it for economic and non-economic returns, producing a well-rounded, happy life for graduates. Benefits include higher wages, lower unemployment rates, personal well-being, learning outcomes, lower crime rates for society etc.

Underscore that this is a data/fact-driven initiative.



Phrases to use or keep in mind:

“Invest in Your Future”

“Wondering if college is still worth it? The numbers speak for themselves.”

“We believe in the life-changing power of higher-education”

Color:Must compliment or us Ardeo colors which are attached below. We particularly like this green but do not limited by it: Pantone 7738 CMYK 76, 13, 100, 1 RGB 67, 161, 71 Hex #43a047

Target Audience: Higher Education Administrators. An educated, sophisticated audience.

Aesthetic: Classic, Serious, Subtle

Logo Text

College Is Worth It

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