• £90

• 51 designs

• 20 designers

---

Banner Ad Design Brief

We are a small Insurance broker who specialist in providing specialised insurance for all musicians no matter what instrument. We cater for people learning to play right though to top professionals. Being a small family run business we pride ourselves on providing high levels of customer service with friendly and knowledgeable staff. Our business maintains over 95% of our customers each year and growing slowly each year so we must be doing something right, we just need to make more people aware of us hence the advert.

Therefore, for the first time we are going to run a Facebook ad campaign targeting Harpist and want something that will catch potential customers eye when the ad appears in their news feed.

Our target audience is in the range of 25-55 and about 70%ish female.

We want our ad to be lighthearted and at the same time serious (we know this is a contradiction, but being in insurance we must ensure our customers feel safe with us) therefore we think wording like "Harp Insurance got to many strings?" "There is another way" our logo and contact number to call and of course web site address.

All images used must be copyright free with no royalties to pay. We use Photoshop, but an older version CS5.5 and would like all source material to be easily edited so we can use different wording to keep it fresh over time. If your design is successful and our business grows then we plan to target other instruments and will contact the winning designer to update the design for other instruments, i.e. "Brassed off with your current insurer? " for Brass instruments. "Current insurer full of wind?" for Woodwind instruments, you get the idea.

Target Market(s)

Harpists

Industry/Entity Type

Insurance

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Files