Idlers Sportswear-sports and entertainment brand

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This customer received 88 logo designs from 51 designers. They chose this logo design from SuperMarcio as the winning design.
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Logo Design Brief
Idlers Sportswear logo is a new urban sports brand for the new generation. It should be bold but yet sophisticated. Similar to Nike/ Focus group of upper to middle class leisurewear clientele
Updates
Need a couple of days before selecting a winner
Target Market(s)
Urban Middle to upper class young partygoers 18-40 year olds
Industry/Entity Type
Sportswear/active wear. We will eventually go into soccer wear
Logo Text
Idlers Sportswear/urban
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A bold but sophisticated look.
Nice to have
- An Urban design that can be used as a stand alone brand or use as a brand used with say a soccer logo
Should not have
- Design that does not reflect inclusivity