Executive Coach needs a Logo Design

Want to win a job like this?
This customer received 80 logo designs from 37 designers. They chose this logo design from ZRAKdesign as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
I need a logo design for my company called Morningside Strategies. I offer executive coaching for individuals and businesses. An executive coach works with clients to help them maximize their personal and professional potential (Think sports coach but for your job.) My goal is to build a coaching practice that mainly works with female executives and media companies. I also do some communications strategy (internal/external communications) for business and non-profits.
I am looking for a logo that conveys seriousness in keeping with the corporate work I do - but also optimism in keeping with the coaching work. So the final design would ideally reflect both aspects of my business.
My company is based in New York City. I chose the name Morningside because I live in the Morningside Heights area but also because I like the morning reference.
Blue is my favorite color so I would love to see designs with that color included. I'm looking for a logo that is class, refined and simple.
Im mindful that my company name is long so I am looking for creative ways to display the name within the context of smaller spaces i.e email signature and social media avatar
Industry/Entity Type
Communications
Logo Text
Morningside Strategies
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple design
Should not have
- This logo should not be too fussy or complicated or have overly decorative fonts