BrightUnit - a start-up company logo

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This customer received 84 logo designs from 31 designers. They chose this logo design from Son-Shine as the winning design.
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Logo Design Brief
BrightUnit is a start-up company based in Vienna/Austria and needs a Logo design to be associated with LED pixels and colours. Product are modular LED panels, which can be assembled to large scale flat LED walls or to different shapes, like cubes or waves. Preference of the logo is Dynamic and Excitement.
Update: 30/Juli
Dear Designers, so far I have received numbers of draft. Thanks to each of you for your effort.
Some of them are very good, and unfortunately some of them have just missed the point. To associate the logo with LEDs, kindly try to interpret "light or ray" either on the logo or emblem.
Please avoid script fonts, decorative fonts or "aero space" font.
Kindly also mind the correct notation, and DON'T use all letters in capital.
Merge the letters B & U into the emblem welcome.
Industry/Entity Type
Entertainment, Sport, Games, Motion pictures and Retail
Logo Text
BrightUnit
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Emblem
Nice to have
- Merge of the letters "B" & "U" into the emblem
Should not have
- Handwriting font, decorative font.