• US$300

• 278 designs

• 112 designers

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Logo Design Brief

UPDATED Aug 15, 2021 - We need a logo designed for our new floral vending machine business. Due to trademarking issues, we were forced to change our name from Flower Box to "Penny + Clover". We will be placing these vending machines in high traffic areas like malls, airports, hospitals and large corporate offices.

The name of our business is derived from an emotional story between the co-founders Jason & Mary. Over the last several years, Jason and Mary have experienced personal and professsional struggles that have tested their health, marriage and sometimes purpose in life. Like many, music is relatable and creates defining moments that remind people of their past or special moments, regardless if they were good or bad. Chris Stapleton wrote a song called "Starting Over" and the lyrics represent this moment for Jason and Mary. We're starting a new chapter of our lives by starting a floral business and taking a chance on something new that the world has never seen. Jason is Mary's "Lucky Penny" and Mary is Jason's "Four Leaf Clover". Together they intend on showcasing to the world a new product that could change the way flowers are purchased forever.

https://genius.com/Chris-stapleton-starting-over-lyrics

Our logo doesn't necessarily represent flowers but a journey to build a brand that represents our mission together, and creating a new path for consumers to purchase flowers in a changing world. In addition to the vending component, there are plans to start a floral subscription offering which we hope will be just as successful as the vending platform. The brand needs an ability to scale from B2C and B2B. The logo does not need to have a floral theme - all options and ideas are considered. We will update the "should not haves" if we start to identify themes that aren't a fit.

Target Market(s)

Vending - consumers needing to purchase flowers last minute, Subscription - consumers that want high quality, good looking, fresh flowers weekly, bi-weekly, monthly

Industry/Entity Type

Retail/Vending

Logo Text

Penny + Clover

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must be horizontal

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