Local start-up plumbing company needs a logo design

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This customer received 152 logo designs from 64 designers. They chose this logo design from Rueell Artss as the winning design.
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Logo Design Brief
We need a logo design for a new plumbing company based in Alexandria, VA called 'Willway Services'. We offer residential plumbing services to install, repair, and maintain pipes, valves, fittings, drainage system, and fixtures. Plumbing is going to be our main service to begin, but we plan to eventually grow into HVAC, electrical, and bathroom remodeling services down the road (2-5 years). We would like to see designs that are primarily use black and white (color for contrast is ok). The final design should be simple, bold, and should be easily distinguishable.
Target Market(s)
Homeowners, families, 30+ years old, college educated
Industry/Entity Type
Plumbing
Logo Text
Willway Services
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 'Willway Services' accompanied by 'WS' to the side. Primarily black and white coloring.
Should not have
- A busy design that is not easily distinguishable at first glance. For example, if someone has to look at it for more than 5-10 seconds to figure out what it is.