Logo design for new business named: whatisX

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This customer received 100 logo designs from 65 designers. They chose this logo design from ArtSamurai as the winning design.
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Logo Design Brief
It comprises of a logo for a new consulting business called "whatisX". The business will be involved in business strategy and business growth consulting with a creative slant. The mission of the business is to consult to small and medium enterprises to help them achieve revenue growth and solving business problems using creative ideas (out of the box type thinking) and strategic solutions to achieve that. The "X" is symbolic of this (to the power x as in exponential growth, X as unknown to be solved , X as in crossroads – where are you going). The "i" can signify the "idea". The brand essence is "ideas for growth" and the design should reflect the creative essence and being solutions driven. We would like designs that use black and purple colours (very minor purple - just enough to accentuate creativity). The design must still look elegant and reflect professionality - we do not want "in your face" type bold designs with very bold and very large X designs (as in X-treme sports). The design should be as minimalistic and simple as possible. We prefer a Typographic logo design (such as used by Yahoo , Dell, Facebook, Fedex etc)
Target Market(s)
Small to medium businesses
Logo Text
Logo Name (business name): "whatisX" (as in What is X?). Tagline is: "Ideas Matter"
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.