• US$150

• 78 designs

• 18 designers

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Label Design Brief

Looking for a new label for a product line of grain free baked dog treats. The concept should focus on the natural, farm to table aspect. We love our existing labels for our grained recipes and our meat jerkies, but we want the grain free version to have similar elements, yet stand out and be different. There will ultimately be four different treats so we will want to have background colors aligned with each product. Attached are copies of our Healthy Hearts and Blueberry Bacon Jerky. The labels for our grain free line should be a merging of the two.

Target Market(s)

Pet owners that are focused on nutrition

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have all required information that is contained on example Healthy Heart label provided. Elements for this particular label are:
  
  Company logo (attached)
  
  Banana Nut Bones
  
  For Dogs
  
  Directions: Feed as a treat
  
  14 oz
  
  Ingredients: Almond Meal, Tapioca Flour, Organic Buckwheat Flour, Bananas, Peanut Butter, Eggs, Peanuts, Banana chips, Cinnamon, Vanilla extract
  
  Guaranteed Analysis:
  Crude Protein (min): 1.1%
  Crude Fat (min): 2.2%
  Crude Fiber (max): 3.3%
  Moisture (max): 4.4%
  Calorie Content (ME Calculated): 100 kcal/oz
  
  Somewhere the label should have an identifier that states "Grain Free"
  
  Either use the No GMO graphic provided, or find another way to highlight this fact.
  
  Made in USA graphic - Feel free to use attached or provide a better one!
  
  www.pawsgourmetbakery.com
  Silverdale, WA 98383
  
  (UPC attached)
  
  The size of the label will be 3.5" tall x 4.5" wide

Nice to have

• Give the label a natural, healthy look and feel. Use some fun graphical elements to indicate "Farm to table" and/or "nutritious" .
  
  There are three other recipes that we will be using this first label as a template for. There should be some color element that can be changed to reflect different flavors (for example only: Banana Nut Bones - shade of yellow, Cheese Wheels - shade of orange, I "Heart" Pot Pies- shade of cream, Liverdoodles - shade of brown)

Should not have

• No wood grains. No cartoon animals.

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Files

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