Framingham Flash - Logo for a newsletter

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This customer received 13 graphic designs from 7 designers. They chose this graphic design from UD Designs as the winning design.
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Graphic Design Brief
We are after a logo/lock up design for an Email newsletter. It will be an extension of the Framingham Brand. It will be called 'Framingham Flash'. With the tag line, 'Remain Individual' It needs to be on Framingham Brand. Our website is - https://framingham.co.nz/. Our brand fonts are Circular standard black, circular standard book. In terms of hierarchy Flash will be more prominent than brand. The Flash is bought to you by Framingham. Please let me know if you have any questions.
Target Market(s)
Females and Males 24 - 50
Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Framingham word/logo
Nice to have
- A clean sophisticated lock up