• S$150

• 124 designs

• 62 designers

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Logo Design Brief

We need a logo and brand guidelines for our new company called "Yardstick". We are developing a business Software-as-a-Service (SaaS) application to help enterprises address business assurance and regulatory compliance. Our clients will be in Financial Services, Healthcare, Manufacturing, and Government around the world. Emotions we want clients to feel are trust, confidence, ease of use, and enterprise grade. The name Yardstick is a play on how our technology assesses, audits, and measures a company's set of vendors and suppliers. Brands and companies in the software and tech industry that we admire include Snowflake, Amazon Web Services (AWS), Splunk, and Xero.

Target Market(s)

Mid to large enterprise companies in Financial Services, Healthcare and Life Sciences, Government and other industries

Industry/Entity Type

Software

Logo Text

Yardstick

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Calibri, Helvetica and other clean and modern fonts

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo to be used for corporate branding, website, application, employee shirts and apparel and other marketing assets

Nice to have

• Open to creative concepts using the entire word "Yardstick", emphasizing or playing on the letter "Y", or images that represent a yardstick, or some combination

Should not have

• Color red is not a good fit