Minimalist Style Logo Design for Healthcare Insurance Company
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This customer received 74 logo designs from 47 designers. They chose this logo design from Jeff 23 as the winning design.
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Logo Design Brief
Fortende Health is a new startup company aimed at helping people 65 years and older access Medicare Health plans. They are transitioning to a new stage in life. They want peace, happiness, tranquility, and a good state of mind. Many are retiring and living in their dream locations (beach, mountains, lake, sunset, palm trees, transition, etc) and entering a new phase in their life.
We like the minimalist approach (think of Pablo Picasso's sketches) where a few lines capture the essence of what he was trying to capture. In a few simplistic lines, we'd like our logo to capture the essence of what we're offering: expert advice and access to medicare plans so people can have a safe and healthy life throughout their elderly years.
Some inspiration but does not have to be restricted to this minimalist style:
https://www.google.com/search?sxsrf=ALeKk02TXN_sLPS_bGbdVe46LixlVGVjzA:1623410967333&source=univ&tbm=isch&q=pablo+picasso+minimalist&sa=X&ved=2ahUKEwiM0qCQvY_xAhVG3p4KHcAZDIAQjJkEegQICRAC&biw=1672&bih=896
Target Market(s)
65 years and older access Medicare Health plans.
Logo Text
Fortende Health
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We like the minimalist approach (think of Pablo Picasso's sketches) where a few lines capture the essence of what he was trying to capture.