• £70

• 30 designs

• 9 designers

---

Packaging Design Brief

We need a new packaging template designed for our personal care products business. We're refocussing the brand on eco-friendly grooming products (eg plastic-free razors, vegan shaving brushes etc) and therefore need a packaging design that will look at home in a zero-waste shop or other eco-friendly stores. But we also need the packaging to stand out!

We would like the design to use exposed cardboard to emphasise the eco-friendly credentials. We cannot use any plastic in the box (including any laminated finishes etc).

The design needs to be unisex - we sell our products to both men and women. In the past, our branding has been too feminine.

We've recently redesigned our logo, so I have attached this for your reference (the top right design is the primary logo and the others are variations for different mediums). High res logo files: https://www.dropbox.com/sh/vu7avbknlb0ye9n/AADMzMgAAgsIUwoBK_1bReApa?dl=0

I have also attached the artwork and a photo of our OLD packaging design - this contains all the text that is required on the box.

***Please note, do NOT use the old box for inspiration - it is just here so you can see the text that needs to be included.***

Target Market(s)

Men and women passionate about reducing their impact on the planet.

Industry/Entity Type

Eco-friendly

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• All the text as per the old packaging design, although the text doesn't have to be in the same layout/location as the old design.
  
  The design needs to look and feel eco-friendly, but it also needs to stand out in a shop.

Nice to have

• A design with exposed cardboard.

Should not have

• Any plastic components, including laminated sections or laminated card etc.

---

Files

Download all files - 3.1 MB