• US$300

• 298 designs

• 144 designers

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Logo Design Brief

Brief for "B3 Building Better Bridges" logo design

Business type:

The brand is going to represent a business group with a social approach and focused on education and a diversity of different lines of business. More than a regular company, we see ourselves as a Community. 


Logo text:
B3 is the main logo text; Building Better Bridges is the tagline that has to be included as part of the logo.

Business mission:
A community that builds better bridges for an equitable and self sufficient world.

Brief description of the business:
B3 will be the name of our brand for our community. We want to build a community mainly with social and educational products but also with businesses around through Mergers & Acquisitions to support the main cause of the community and make it sustainable and scalable. We need to have a modern, minimal, tech friendly logo that represents it.
Building Better Bridges is the tagline because of the strategic alliances we want to achieve in many different areas. 

Target audience:
The schools and other business units will have their own user- facing brands. B3 - Building Better Bridges will be a corporate brand, such as P&G, so we want to reach and be appealing to stakeholders such as Silicon Valley investors, national and international government entities and other diverse strategic partners.

Color and font preferences:
We don't have a specific color palette, but we believe we can try something that creates contrast. We want a modern logo and to think long term. 

Symbols (These are just suggestions, we are totally open for proposals)
We have two different shapes that we suggest:
 
1. The INFINITY symbol, because we think our mission and exponential approach can create an infinite numbers of possibilities in the lives of our community members. (This symbol could be used in a different and innovative way)

2. The CIRCLE, because we think the business model of our group can create a VIRTUOUS CIRCLE among the business units and their members.

What do we want to convey?
We want to be perceived as something formal but friendly. We want to be perceived "related" to the tech industry... not a part of it, but that we understand their industry. We want to be that brand that feels welcoming and exciting.

Target Market(s)

B3 - Building Better Bridges will be a corporate brand, such as P&G, so we want to reach and be appealing to stakeholders such as Silicon Valley investors, national and international government entities and other diverse strategic partners.

Logo Text

B3 (Main text) Building Better Bridges (Tagline)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We don't have a specific color palette, but we believe we can try something that creates contrast. We want a modern logo and to think long term. 

Nice to have

• Symbols (These are just suggestions, we are totally open for proposals)
  We have two different shapes that we suggest:
   
  1. The INFINITY symbol, because we think our mission and exponential approach can create an infinite numbers of possibilities in the lives of our community members. (This symbol could be used in a different and innovative way)
  
  2. The CIRCLE, because we think the business model of our group can create a VIRTUOUS CIRCLE among the business units and their members.

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