New Logo - Clear Confidence Co

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This customer received 64 logo designs from 36 designers. They chose this logo design from lnb... as the winning design.
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We need a new logo designed for our personal care products business. We're refocussing the brand on eco-friendly grooming products (eg plastic-free razors, vegan shaving brushes etc) and therefore need a design that will look at home in a zero-waste shop or other eco-friendly stores.
The design needs to be unisex - we sell our products to both men and women. In the past, our branding has been too feminine.
We're looking to change our colour scheme as well. We would like a design that uses either blue or green (not our current purple). We feel blue is more gender-neutral than purple and that green would fit well with our eco credentials.
I've uploaded our current logo for your reference.
Target Market(s)
Men and women passionate about saving the environment in every aspect of their lives.
Logo Text
Clear Confidence
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.