Defence project consulting firm needs logo design
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This customer received 62 logo designs from 38 designers. They chose this logo design from jssaan as the winning design.
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Logo Design Brief
We need a logo design for a company based in Australia called 'Mile & Stone' We are a company that contracts with the Department of Defence and our specialty is Program and Project Management. Our company title is a play on the words of 'milestone' a key achievement date for a project. The final design and colours should communicate authority, strength, and structure. If possible, the '&' can be muted so that visually, the worbs 'mile' and 'stone' may be read as one, per the play on words. The choice of company name intentionally follows a play on words, as the market we are in is traditionally formal with staid and boring company names like 'synergy' and 'valuble' The name and logo should aim to separate itself from a bunch of conservative and boring competitors.
Target Market(s)
1. Contractors looking for opportunities
2. Improve visibility to Dept of Defence
Industry/Entity Type
Defence
Logo Text
'Mile & Stone' tagline 'Defence PM Contractors'
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- if graphics elements are used, must be solid and not use geometric shapes
Nice to have
- Unique, catchy design