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Beer can label - Thrills 'n Spills, Hazy IPA
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This customer received 29 label designs from 14 designers. They chose this label design from Imagonarium as the winning design.
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NZ$150
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29 designs
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14 designers
Label Design Brief
Croucher Brewing is a small brewery based in Rotorua, the outdoor adventure capital of New Zealand. Known for its mountain Biking, river rafting/canoeing, off road multi-sports, ultramarathon and more.
We want to create a new label for a seasonal beer that celebrates adventurous people, who give life a crack and don't mind a few spills along the way.
The beer is named Thrills 'n Spills, Hazy IPA.
[note we will be doing another label project shortly too; Joyride IPA. Will post that soon]
Updates
My apologies, I thought I had already added the barcode and our logo files. They are there now. Thanks, and I can't wait to see your ideas. Send any questions through.
Added Thursday, May 20, 2021
Target Market(s)
25-45, Slightly male
Look and feel
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Upmarket
Requirements
Must have
- Creative: we don't want to be prescriptive about how it should look, rather keen on seeing your creative idea. As this is a seasonal release it DOES NOT have to fit in with the design of our standard range of beers (example attached). We are looking for something eye catching on a shelf/fridge full of other beers.
Label shape - 115mm high by 200mm wide
On the front face of the label:
Thrills 'n Spills
Hazy IPA
6.2% alc/vol
440ml
Croucher Logo
Elsewhere on the label we MUST HAVE:
1. Where it was brewed details:
Brewed at The Croucher Brewing Company
166 Lake Rd
Rotorua, NZ
2. Our website address:
croucherbrewing.co.nz
3. Barcode - see attached barcode. barcode instructions are attached.
4. Has to have Standard Drinks listed as:
2.2 Standard Drinks
Nice to have
- CAN HAVE:
1. Brewery/Beer Blurb:
Born in Rotorua, the outdoor adventure capital of NZ, Croucher beers celebrate giving life a crack... even if it means taking a few spills along the way. That's half the fun, right?!
Should not have
- I have uploaded a photo of our current can labels just so you know what they look like - BUT we want a fresh new design for these next few beers. Only uploaded it for your info. Flick through any questions you have.
