• US$150

• 114 designs

• 50 designers

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Logo Design Brief

For our lamp- light-based projection product line we require a new logo. The product line name is "LightPro" and this name should be incorporated into the logo design. The products are used in schools, boardrooms, exhibitions, and in museums. The logo will be used online, in print, and also physically on the projectors which have white and black casing colors, logo must stand out and be suitable for all the aforementioned media types and backgrounds. As such, light gradients are ok, but use sparing. A reverse version for the black background is an option.

Create a modern, clean design that will stand out and be instantly recognizable. The logo will be made up of the product line text (LightPro), text can be all upper case or the first letter of each word capitalized with the rest in lower case, italic, regular or bold typefaces are all acceptable, words can be grouped on one line, offset or placed over two lines. We also have a corporate font/treatment that can be used, but is not necessarily required. Plus a suitable icon, symbol, shape or unique design that depicts a light source. All shapes are acceptable but should be contained within a rounded corner square or oblong border. Enclosed is our corporate color pallet, this is for guidance only and other colours, tints and shades can be used for the best effect. Also enclosed are examples of other logos and designs used by us for other series in our projector product line.

Target Market(s)

Education, Corporate institutions

Logo Text

LightPro

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clearly be identifiable as relating to a projection product. Pop right off the page, product or document where it is included.

Nice to have

• Play with color with tints, shades so that the end result is clean while still colourful, font styles and text effects to create a modern but professional design

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Files

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