Logo Design Project: Model Railway Company

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This customer received 68 logo designs from 31 designers. They chose this logo design from Tony Stevens as the winning design.
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Logo Design Brief
A new LOGO is required for the official launch of Modrail Investments Pty Ltd ("Modrail").
Modrail is involved in the Design & Manufacture and the Wholesale (Trade) & Retail Sale of MODEL RAILWAY products.
DESIGN & MANUFACTURE
Modrail is involved in the Design & Manufacture of Model Railway products that:
(a) will be released under its own Name; and / or that
(b) will be released under another Supplier's name.
Products are typically designed using AutoDesk Inventor, a high-end 3D-CAD program.
Prototype products from such designs are typically manufactured using advanced 3D Printers from 3D Systems (http://printin3d.com).
Manufacturing may use any one or a combination of technologies, typically including:
* Low Volume: Urethane casting for Kits (where the customer then assembles the model) and/or limited-run RTR ("Ready-To-Run") models;
* Medium Volume: Urethane casting or Plastic-Injection Molding for Kits and/or limited-run RTR models;
* High Volume: Professional Factory-produced RTR models.
WHOLESALE & RETAIL SALES
Modrail is involved in the sale of products to other Retailers (ie Wholesale / Trade sales) and direct to the end-user Customer.
Products available include both those designed & manufactured by Modrail and products sourced from other Suppliers.
Products are sold via our websites & (currently under construction), via eBay and by Direct Sale (Phone, Fax, at Exhibitions, Trade Shows, Factory Outlet, etc).
Advertising is via both Electronic and Print Media (eg Hobby Magazines).
NOTE: Following selection of a Logo, we intend to post a 2nd Project for the design of the related Business Card and Stationary.
Updates
Project Deadline Extended
Reason: 1. We've had a couple more designs submitted;
2. Various designs eliminated via poll;
3. Am going to be otherwise occupied / sidelined for a couple of days.
Added Wednesday, May 02, 2012
Industry/Entity Type
Business
Logo Text
Modrail
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.