Bookkeeping/Tax/Accounting Firm Logo Refresh/Rebrand

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This customer received 103 logo designs from 38 designers. They chose this logo design from Meraki* as the winning design.
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We are looking for either a refresh of our current logo or a complete rebrand. Business professional, with a sleek and modern touch. Something with a millennial vibe that still comes across as trustworthy and tested over time.
Our current client base is male, hard-working, blue collar jobs, but would like to keep our potential reach fairly generic. Clients seeking tech savvy, virtual, and "younger" service provider.
The desired message/feel: trustworthy, knowledgeable, reliable, sensible with a touch of luxury, professional yet approachable.
About Us: Bogle Enterprises is a fast-growing, virtual accounting firm based in Dallas, TX. We are passionate about partnering with businesses and individuals to ensure fiscal success. From tax preparation, bookkeeping, QBO Clean-up, and more, we offer virtual accounting solutions for clients nationwide. Clean Ups are our specialty and what we absolutely love! Taking chaos and bringing order for our clients to position them to grow, while greatly reducing liability issues is an incredible opportunity we are given often.
Target Market(s)
Our current client base is male, hard-working, blue collar jobs, but would like to keep our potential reach fairly generic. Clients seeking tech savvy, virtual, and "younger" service provider.
Industry/Entity Type
Accounting
Logo Text
BE Bogle Enterprises Discover Excellence
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- Font Feels (but doesn't have to follow this exactly) Lora, Cinzel, Raleway (Thin)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Everything in Logo text.
Open to creative genius - within the scope of the project description (desired branding/feel)
Nice to have
- Potential Logo colors - Blue, Champagne, Grey, Dark Blue
Simliar to -
#F7F4ED,
Would love a clever letter mark logo
Should not have
- Pictures nor bright colors