Artisanal and Energetic Logo for Pizza Guy wood-fired food truck & catering
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This customer received 24 logo designs from 16 designers. They chose this logo design from filip.jelkic as the winning design.
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Logo Design Brief
We need a logo for Pizza Guy that is artisanal and full of energy. His pizzas are cooked in a 1900 century wood-fired oven and he sells from a food truck for events. This brand is about the experience as much as it is about the food. There will be torches, smoke coming from the truck, and a platform for live music. Pizza Guy needs to appeal to both event-goers and planners. He gets lots of weddings and festivals.
Target Market(s)
Event planners and goers who are looking for a unique culinary "food truck" experience.
Logo Text
Pizza Guy
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Some element of fire, smoke or the wood-fired oven
Must be artisanal yet fun/energetic
Logo will be blown up and used on the food truck, on wearables, and all other traditional uses.
Nice to have
- This brand is about the experience as much as the food. Fire, smoke, music, pizza throwing, etc. Having the logo reflect the entertainment/.experience would be great. The food truck is black.
Reds and brick colours would be nice, but you choose.
Should not have
- This should not be a generic slice of pizza logo.