Retail and online business of home appliance, furniture, tecnology needs a new logo design

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This customer received 104 logo designs from 30 designers. They chose this logo design from Pash She Ko as the winning design.
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Logo Design Brief
We need to "update/refresh" our company logo. We are in Argentina, we sell home appliances, furnitures, tecnology, sports, etc. We are a small business with great costumer service, FARAONE (is a family business and FARAONE is our surname, is italian) Our color is red and we already have a logo from 1981 when the business was founded... the web is faraone.com.ar
This logo will be applied in web, in our stores, bags, etc.
Logo should communicate: excelence in costumer service, confidence (seriousness, commitment and warranty) and should be "modern". i´m looking for a isologo, a letter logo, and the logo itself.
Target Market(s)
women and men from 25 to 70
Industry/Entity Type
Retail
Logo Text
Conviene más (in english: it is more convenient)
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- it has to be simple, clean.
It is a must to have a isologo/favicon, it can be the letter F