Power & Gas (This is a comparator website)

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This customer received 76 logo designs from 39 designers. They chose this logo design from sawad as the winning design.
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Logo Design Brief
I would like a modern corporate style logo incorporating an image which could be also used as an Identity
We are an Electricity Retailer comparison website
want to attract people who want or need to save money
Ideally easily readable eye catching would be nice to have an abstract relevant image incorporated
like the image to go along with the words Power & Gas
our competitors are 'compare the market I select energysavings.com.au
all online customer driven sales no cold calling done all self service
no pressure sales
I like the mercedes look and feel but not precious on it
Target Market(s)
Everyone who rents or owns a home
Logo Text
Power & Gas - potentially with a slogan "compare to save"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name
Unique emblem or image
Nice to have
- possible add the slogan
Should not have
- anything obscene