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Bocca - Italian Ghost Restaurant Branding Project
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This customer received 216 logo designs from 83 designers. They chose this logo design from wonderland as the winning design.
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US$300
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216 designs
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83 designers
Logo Design Brief
We are calling for logo submissions for a new Italian American restaurant based in Seoul, Korea. Bocca is a non-traditional restaurant, we are a ghost kitchen concept, meaning we are focused on takeout and delivery customers only.
Bocca makes timeless Italian American favorites like Spaghetti and Meatballs as well as new-age specialties like a Truffle Cream Penne with grilled chicken and arugula. Bocca’s signature Roman, a triangular baked focaccia pocket sandwich, is stuffed with your choice of filling like juicy Fennel Sausage and Peppers—it’s a perfect meal on the go. Bocca’s favorite is the Chicken Parm Hero—crispy handmade chicken cutlets, zesty marinara and griddled mozzarella cheese on homemade sesame seed Italian bread. Whether it’s a Roman lunch for one or a pasta night with your friends, Bocca delivers.
Check out our folder of inspiration images on Pinterest:
https://pin.it/39i1lCL
Updates
The deadline seems to have been some kind of default deadline. I never set the present deadline. I would like the deadline to be Wednesday, May 5th. Please note.
Target Market(s)
Our target audience is Korean females aged 24-44, in affluent neighborhoods of Seoul. They have an advanced education with a university degree, digital literacy, and an interest in cooking, online shopping, restaurants, and social media. They are predominantly Apple iOS users.
Logo Text
Bocca
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We would like to see either a logotype (or) a logotype with a logomark. The design should have a modern typographic treatment that reflects a digitally-inspired restaurant yet pays homage to timeless Italian cuisine. The deliverable is an .ai file containing your original logotype and logomark treatments. We look forward to your submissions!
Nice to have
- An Italian-inspired typographic treatment. The design should use our primary color palette of red and white, but may include a highlight color of your choice.
Should not have
- Tacky clipart.
