• US$100

• 19 designs

• 9 designers

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T-shirt Design Brief

Purpose and plans for the company: The company name is Que Mala and we specialize in luxury loungewear for women. The term "Luxury Loungewear" is used to describe my inventory of loungewear that is suitable and comfortable enough to wear both in and outside the home. Que Mala is spanish slang for 'how rude' or 'how mean' and is usually used to describe a woman who is only looking out for herself. I'd like for this line to accommodate the work from home lifestyle that some of us have been pushed into because of Covid. Jeans and office wear are no longer needed as much but that doesn't make being in pajamas or yoga pants all say is just as acceptable. My goal is to bring back the joy in getting dressed for the day and making women feel comfortable and beautiful at the same time. I'm hoping these products provide a solution to women who need an alternate wardrobe. I am by no means a design expert. The file that I uploaded were all created by me. Sorry in advance if they're a little sloppy but hey, I'm a one woman show :) I would like for the final design to appeal to women between the ages of 25-37. The colors in the files are the brand colors I've chosen but I am open to ideas that you feel will work best. If needed, I do have the font files in case the vector file attached doesn't work out. Contact me if needed at info@quemala.co Please feel free to visit my website and instagram for any research. www.QueMala.co @quemala.co THANKS!!!

Target Market(s)

women ages 25-37

Industry/Entity Type

Womens Clothing

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must incorporate the brand name Que Mala

Should not have

• Should not just be the name or logo on the shirt.

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Files