• €340

• 108 designs

• 30 designers

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Packaging Design Brief

For a totally new and healthy snack, called "Cheese Pops" we need a "natural" packaging design. The snack, made in Switzerland, consists of small, dried and extremely crunchy cheese balls with a diameter of about 1.5cm. The special thing is the that the cheese balls are very high in protein and calcium and very low in carbohydrates. That should be pointed out very well on the front design.
The Snack comes in 3 different flavors and is packed in a stand-up pouch. The bag is provided with a rough matt varnish, so that the haptic touch is very natural. The design is also supposed to have natural type of background, that simulates a kind of craft paper.
The 3 different flavors are "Swiss Alpine Salt", "Provencale" and "Hot Chili". One idea is, that the background is the same for all products and we will apply a label for each flavor, this to improve the flexibility during production. But we are open for single solutions.

1. SNACK
• Crunchy cheese balls with a diameter of about 1.5cm
• 3 different flavors: "Swiss Alpine Salt", "Provencale" and "Hot Chili"
• High in Protein (65%) and Calcium
• Low in carbohydrates (3%)

2. PACKAGING
• Stand-up pouch, size 13cm x 22cm (width x height)
• matte color, rough varnish

3. DESIGN
• Product name = Cheese Pops
• Naturally background, similar to crafted paper, but we are slo open to other ideas
• 3 different colors for the 3 flavors "Swiss Alpine Salt", "Provencale" and "Hot Chili"
• The background could be the same for all products and we would label the different flavors
• HighProtein, High Calcium and LowCarb must be pointed out on the front
• Swissness: made in Switzerland must be pointed out anywhere
• We need also a design proposal for the backside of the bag that fits to the front

Target Market(s)

Switzerland, Germany, Austria (Europe)

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Swissness or swissmade must be pointed out very well
  - High in Protein (65%) and Calcium, Low in carbohydrates (3%) must be pointed out very well
  - natural look since the product is natural, based on 100% cheese
  - color green (provencale), red (hot chili), blue (salt)
  
  SOME IDEAS below as pictures, please do not only copy !

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Files

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