Logo for mortgage service to help Loan Officers (LO) - Called "LO Autopilot"

Want to win a job like this?
This customer received 179 logo designs from 48 designers. They chose this logo design from Trident as the winning design.
Join for free Find Design Jobs- Guaranteed
- Bundled Project 1
Logo Design Brief
I need a logo that'll work for the company as well as an icon for an app.
The service helps Loan Officers with the repetitive task between the initial sales meeting, and closing the deal. Just like an airplane pilot is primarily there for takeoff and landing, and in-between the computer autopilot takes care of the minor tasks to get to the destination. This software takes care of all the minor 'what if' requests clients asks with immediate feedback and zero interaction from the Loan Officer. Leaving them hands free to focus on generating more sales and having more free time.
Updates
Gathering more feedback
Target Market(s)
This is being sold to Mortgage Companies and the Loan Officers that work for them, NOT to consumers looking to get a mortgage.
Industry/Entity Type
Mortgage Lender
Logo Text
TBD. It could be just an image, or it could use some words. I'm open to either.
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Convey the message / imagery that this helps the loan officer by putting the mundane processing parts of the loan on autopilot, where the loan officer can be fully hands off and it’ll still get them to the destination.
Nice to have
- The messaging is about freeing up the Loan Officer from tasks that a computer can do for them, and do it faster and more accurately than they would have done anyway. So communicating that impression is the goal.
Should not have
- No submission with TBD as the name
Payments
Total
US$300
Project Deadline
04 May 2021 12:29:00 UTCProject Upgrades
Bundled project(s)
- offering US$39 business card design to winner