• US$300

• 74 designs

• 52 designers

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Logo Design Brief

We are rebranding and relaunching our company, and looking to do a new logo. We currently go by “Hodson Motorsports” but we plan to drop the “sport” and just go by “Hodson Motors”. I like my old logo, but it’s missing that special something to really set it off. We build classic trucks with modern touches, and as such I want a logo that will have classic design elements in a modern feel. We also run vehicle giveaways, where we give away one of our classic trucks and sell merchandise to pay for the truck, so this logo will be put on a lot of shirts, hats, misc products. doesn’t have to include the initials “HM” I am completely open to just a great design with no initials. We will use this logo on our website and merchandise, but also cut out of sheet metal as badging on parts we produce, so it needs to be simple enough to cut out. To see our trucks, go to hodsonmotorsports.com or our Instagram @hodsonmotorsports. Attached is our current logo. By all means, go as far away from the original logo as you want, I’m excited to see what people come up with!

Target Market(s)

Men, 18-45, interested in vehicles, classic vehicles, trucks, diesel, racing,

Industry/Entity Type

Automotive

Logo Text

Can include, but not required to include everything: “Hodson Motors” “Las Vegas” “NEV” “USA” “LVNV”

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Sanhurst condensed regular

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Something simple enough to cut out in sheet metal, we make a lot of our own parts and we cut them on a plasma table, so the design needs to be simple enough, or have a simple enough silhouette to cut.

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Files